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Support the Promise of Hospitality, Retail and Sport Management

The College of Hospitality, Retail and Sport Management (HRSM) prepares leaders and scholars who drive the economic engines of South Carolina, the nation, and the world.

About HRSM

The college's innovative, dynamic programs of study are bolstered by emerging technologies and a firm interdisciplinary foundation. Our alliances with business and industry ensure relevant professional and pre-professional coursework, along with tightly supervised internships, which are the hallmark of our college. 

The College of Hospitality, Retail & Sport Management prepares students for high-growth careers in fields such as: retail entrepreneurship; fashion merchandising; sport and entertainment management; resort, restaurant and hotel management; tourism management; network design, database and network management, project management and analysis.

Hallmarks and Rankings
  • The College is home to one of only 25 Alfred P. Sloan Travel & Tourism Industry Centers in the U.S. 
  • HRSM hosts the Center of Economic Excellence (CoEE) program in Tourism  and Economic Development to increase the impact of tourism in the state and create jobs. 
  • The hotel, restaurant and tourism management program has been given a Top 10 overall ranking by the Journal of Hospitality and Tourism Education.
  • As a leader in sport and entertainment management education for more  than 20 years, the Sport and Entertainment Management department has  also developed strategic partnerships with well-known business and corporations across the United States and internationally.
  • HRSM's International Tourism Research Institute serves international, national, regional, state, and local clients, and is world-renowned for  its Asia-Pacific tourism focus.



Scholarships provide incentives needed to attract and retain the best students for the college and expand the college’s recruiting efforts in the state and region.  You can give to a general scholarship or create a named scholarship starting at the $25,000 level.  This level allows the scholarship to be endowed and therefore provide these needed funds into perpetuity.  The capital remains intact and the earnings are used as scholarship funds.

Professorship in International Tourism

Creation of a professorship in International Tourism will provide the funds to hire a well-known scholar who could lead other faculty members in international tourism research projects.  This would enhance the international reputation of the college and increase the potential for collaborative research.  The professorship would also lead students and faculty in research projects benefiting industry.

International Tourism Research Institute

Tourism creates jobs, income, new businesses, and a better quality of life. The International Tourism Research Institute exists to make this happen in your community or for your business. The institute serves international, national, regional, state, and local clients. The mission of the institute is to provide innovative assistance focused on tourism-related issues to communities, regional development organizations, state and federal agencies, and individual businesses.

The Institute advocates on behalf of the tourism industry, focusing on tourism-related issues, providing credible data, and promoting the industry as a viable economic development strategy.

Center for Retailing

The mission of the Center for Retailing is to create and disseminate knowledge about retailing to the global retailing industry. As we move forward into the information age, the Center for Retailing is positioned to offer retailing education throughout the world through the internet, video-conferencing, and exchange programs.

A New Home

With our many friends, industry partners, alumni, parents and students, we are working to fulfill a long-held dream for the college - a new home.  The space and updated facilities are desperately needed.  We have outgrown the current space and design.

The College of Hospitality, Retail, and Sport Management (HRSM)’s new home will become an icon in the heart of the rapidly evolving Innovista campus (Research Park). It will incorporate the much-needed space to grow all the programs in our care: Hotel, Restaurant and Tourism Management, Retail and Fashion Merchandising, Sport and Entertainment Management and the Integrated Information Technology program.  All of these forward-looking programs could double with the available space and appropriate design.

Our industries need the students we educate in all these fields. Our state needs these industries to prosper and continue to drive our state’s economy.  Our youth need jobs in the areas that make our economy strong.  A new home is an investment in the future for the college and the state of South Carolina.

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